The story is the strategy.
Hockaday Group is a brand strategy and marketing consultancy that builds narrative-first brands — and the systems to scale them. Founded by Christine Hockaday, with 12+ years across cannabis, wellness, and consumer goods.
years experience
12+
markets scaled
70
revenue impact
$22M
countries (and counting)
8
"The brands that scale aren't the ones with the biggest budgets. They're the ones with the clearest story — and the instinct to know when to protect it and when to let it breathe. I've built that in dispensaries, on trade show floors, and inside boardrooms. The work looks different every time. The principle doesn't."
— Christine Hockaday, FounderVenturesStrategy meets instinct — across every brand.
Hockaday Group is the parent to a growing portfolio of brands built on the same foundation: clear narrative, clinical credibility, and culture-forward execution.
Fractional CMO and campaign strategy for consumer, wellness, and regulated-industry brands. Engagements built around your inflection point.
A pharmacist-led sports pharmacy practice helping athletes, rebuilders, and optimizers train and recover with clinical precision.
Coming Soon A substack exploring beauty, culture, and the stories we tell ourselves. Where personal essay meets brand intelligence.
ServicesWhere we work best.
Brand narrative
Story architecture, positioning, voice, and the creative through-line that holds everything together.
Omni-channel strategy
Retail, e-commerce, and digital working as one system — not three separate efforts.
Campaign development
Concept-to-execution for product launches, seasonal campaigns, and experiential moments.
Fractional CMO
Senior marketing leadership for brands between hires or at a growth inflection point.
Whatever you're building, we're here to help you take the first step with confidence.
-
We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
-
We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
-
From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.