Hockaday Group is a marketing and partnership strategy consultancy.

We partner with ambitious brands at inflection points—whether you're entering new territory, repositioning for scale, or outmaneuvering competitors who've gotten comfortable. Our approach blends data-driven strategy with the instinct to know when to strike, when to pivot, and when to hold your ground.

Meet the Founder

Christine Hockaday

We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life.

Work With Me

You might be a fit if:

  • You have a strong product but struggle to articulate why you're different

  • You're scaling and need senior marketing leadership without a full-time hire

  • You operate in complex/regulated spaces
    (cannabis, wellness, supplements, pharma-adjacent)

  • You value efficiency, templates, and systems over reinventing the wheel