Our Services
Strategic Brand Positioning
Define positioning that drives commercial outcomes. We help wellness and consumer brands clarify who they are, what they own in the market, and why it matters to the customers who will actually buy—not just the ones who might admire you. Strategic positioning grounded in category dynamics, competitive differentiation, and unit economics that guide every downstream marketing decision.
What’s Included:
Competitive landscape analysis and category positioning
Target customer segmentation and psychographic profiling
Brand messaging architecture and value proposition development
Go-to-market positioning strategy for multi-channel execution
Positioning validation through customer research and market testing
Best For:
Brands defining market position, rebranding after acquisition, or entering new categories where differentiation determines success.
Partnership & Performance Marketing
Drive growth through strategic partnerships and performance-optimized acquisition channels. We identify, negotiate, and activate brand partnerships, athlete collaborations, and distribution alliances while managing paid media strategies across Meta, Google, and TikTok. Dual expertise in relationship-driven partnerships and data-driven performance marketing means you get both reach and ROI—partnerships that look good AND perform.
What’s Included:
Strategic partnership identification, negotiation, and activation
Athlete and influencer partnership strategy and management
Brand alliance and distribution partnership development
Paid media strategy and agency partner management (Meta, Google, TikTok)
Creative strategy and ad performance optimization
Partnership attribution and performance tracking
Experiential & Retail Marketing
Create brand experiences and retail strategies that drive measurable outcomes. We produce flagship events, retail activations, and experiential programs across multiple markets—150+ events executed, 70+ markets scaled, $1.4M+ revenue generated. Every experience is designed with conversion and retention in mind, not just engagement. From festival activations to retail merchandising to multi-market rollout strategies, we build programs that balance creative impact with commercial accountability.
What’s Included:
Event production and brand activation strategy
Retail merchandising and go-to-market planning
Multi-market expansion and rollout frameworks
Content programming and attendee experience design
Agency partnership management and creative development
Event performance tracking and attribution
E-Commerce & DTC Growth Marketing
Scale your direct-to-consumer channel with Shopify optimization, conversion strategy, and performance marketing that balances growth with profitability. We build e-commerce programs grounded in unit economics—CAC, LTV, contribution margin—delivering sustainable revenue growth, not just traffic spikes. Expertise in wellness and CPG categories where consumer education, trust-building, and repeat purchase cycles drive long-term value.”
What’s Included:
Multi-channel customer acquisition strategy (paid media, SEO, partnerships)
Landing page development and A/B testing frameworks
E-commerce analytics, attribution modeling, and profitability dashboards
Checkout flow optimization and cart abandonment reduction
Product page strategy for education-heavy categories
Lifecycle Marketing & Retention
Your acquisition costs are too high to leave retention to chance. We build email/SMS programs, loyalty strategies, and subscription frameworks that turn one-time buyers into lifetime customers. Expertise in Klaviyo automation, replenishment cycle marketing for CPG/wellness brands, and retention economics that optimize customer lifetime value while reducing churn. Because repeat customers are more profitable than new ones—every time.”
What’s Included:
Email/SMS marketing strategy and automation (Klaviyo expertise)
Customer lifecycle mapping and segmentation strategy
Loyalty and referral program development and optimization
Subscription strategy, churn reduction, and replenishment campaigns
Win-back campaigns and at-risk customer intervention
Retention analytics and LTV expansion modeling
Fractional Marketing Leadership
CMO and Director-level marketing strategy without the full-time cost. We embed with your team to lead cross-functional marketing initiatives, build data-driven growth strategies, and manage agency partners—calibrated to your growth stage and budget. Experience scaling brands from single locations to 70+ markets, generating $1.4M+ revenue, and optimizing profitability across channels. Get senior-level strategic thinking with hands-on execution expertise, without the six-figure salary.”
What’s Included:
Fractional CMO or Marketing Director leadership
Marketing strategy development and execution oversight
Cross-functional team coordination (product, sales, operations, creative)
Agency and vendor partner management
Budget management and P&L accountability
KPI development, dashboard creation, and performance reporting
Go-to-market planning and multi-market expansion strategy
Investment’s Tiers
Deep dive into your positioning, messaging, and competitive landscape with actionable recommendations you can implement immediately.
$750-$1,500 depending on scope
Campaign development, partnership strategy, website repositioning, or go-to-market planning. Defined scope, clear deliverables, efficient execution.
Starting at $2,500
Fractional CMO or Director-level support. Ongoing strategy, team leadership, and execution across all marketing functions.
