Scaling Retail Excellence Across 70+ Markets

The Challenge

A premium cannabis lifestyle brand needed to rapidly expand retail operations across diverse markets while maintaining brand integrity and driving consistent revenue growth in a highly regulated, fragmented industry.

The Instinct

Rather than approaching each market as a separate entity, I recognized the opportunity to create a scalable omnichannel framework that could flex to local regulations while maintaining brand DNA. The strategy needed to balance standardization with localization.

The Strategy

• Developed comprehensive retail playbook covering operations, merchandising, and customer experience

• Created market-specific activation strategies that honored local culture and compliance requirements

• Built strategic partnerships with key retailers to expand brand presence beyond owned locations

• Implemented data-driven merchandising and inventory management systems

• Designed experiential marketing programs that translated across markets

The Impact

• Scaled operations from handful of locations to 70+ markets

• Generated $50M+ in annual retail revenue

• Maintained brand consistency while allowing for regional authenticity

• Established framework that continues to guide expansion strategy